Evidence-based hiring, written down.
Practical guides for founders who hire without a recruiting team. New essays and teardowns are in the works — start with the evergreen resources below.
How to hire your first employee
The 5 steps that turn 100 applicants into a shortlist worth interviewing — define the role, collect everyone in one place, and verify the claims.
GuideInterview questions to ask candidates
The questions worth asking, and the part the lists leave out — what to do after they answer, what you cannot legally ask, and how to interview outside your expertise.
GuideHow to hire a software developer
For non-technical founders — how to judge a developer’s reasoning when you can’t read their code, and why GitHub and take-home tests mislead you.
GuideHow to hire a personal assistant
Why trust, not skills, is the real hire — what to test in the interview, why references matter most here, and how to screen a flood of near-identical applicants.
GuideDo people lie on resumes?
Yes — but the scary numbers are softer than they look. Why fabrication is rare and embellishment common, and how to test any claim before you stake a hire on it.
GuideIs AI hiring biased?
Yes, it can be — and some tools demonstrably are. But the honest comparison is against biased human hiring, not a neutral one. What the evidence actually shows.
GuideHow to use AI in hiring without adding bias
AI can cut hiring bias or amplify it — the difference is how you use it. The failure modes, the rules that keep bias out, and the law you now hire under.
ChecklistHow to evaluate an AI hiring tool for bias
The questions to put to any AI hiring vendor before you buy — what a good answer sounds like, and the walk-away red flags.
EssayHiring outside your expertise
You’re a marketer hiring a developer. The claim-verification method for hiring roles you can’t evaluate yourself.
Hiring guidesHow to hire, role by role
The evidence-based process for hiring outside your own expertise — what to test, what to ask, and how to decide.
Interview questionsScreening questions that separate strong from average
Why generic questions fail, and how to probe the specific claims on a candidate’s CV instead.
TemplatesA job description template that filters for you
A JD structure that attracts fewer, better applicants — plus a free tool that scores yours in 10 seconds.
Free toolScore your job description
Paste your JD and see what’s vague, what scares good candidates away, and what’s missing. No signup.
Free toolHiring time savings calculator
Three inputs show the hours you stop spending on CV review and dead-end screens each month.
ProductWhy evidence beats keywords
The case against black-box resume scoring — and what a defensible screening decision looks like.
ProductHow BestHire works
From job post to evidence-backed shortlist in four steps, without reading a single CV.